Retail lighting in many stores is with Industrial High Bay type lighting. This has the advantages of energy efficiency and reduces clutter associated with Fluorescent lighting, but can sometimes provide glare and a dark ceiling, which is not so attractive.
The Softbay is ideal for Store lighting as it has industrial strength efficiency and is maintenance friendly etc, with extra long lamp life (20,000 hours+) and provides low glare direct illumination and ceiling illumination to minimise contrast. It also is attractive and adds to the appearance of the Store.